From Art to Campaign: The Story Behind the “I ❤️ Atlanta” Hoodie

The journey of the “I ❤️ Atlanta” hoodie began as a design from Winter Frazier’s Mantra art exhibit, which was first hosted at the Oberon Asscher showroom in March 2024. Initially introduced as a limited-edition T-shirt during the exhibit, the overwhelming success and demand inspired us to reimagine it as a hoodie.

But this wasn’t just about creating a new piece of clothing—it was about celebrating the essence of Atlanta. We envisioned a campaign that would not only highlight the hoodie but also showcase the rich diversity of the city and its people. The result? A storytelling campaign like no other, executed with passion by Husani, 6ix, and Winter.

Through this campaign, we had the privilege of meeting incredible individuals across Atlanta, hearing their stories, and shining a spotlight on how this vibrant city has shaped their lives. It has been one of our most meaningful and rewarding campaigns to date—a testament to the power of art, community, and the love for our city.

This hoodie isn’t just apparel; it’s a symbol of Atlanta’s heartbeat. Thank you to everyone who made this journey unforgettable.